« ‘Customer First’ Business Model Innovation | Main | Mobile Data and Security Challenges »



Feed You can follow this conversation by subscribing to the comment feed for this post.


To complete the journey, there needs to be a round-trip (feedback loop) from action via business outcomes to improved insight. We can only assess the quality of a decision when we see its results, and this gives us a new perspective on the value of the insight that contributed to the decision.

Ultimately it is this feedback loop that will allow data to be properly used and appreciated.

Julie Hunt

Hi Richard - thanks for adding your excellent comment.

I totally agree - most, if not all, analytics processes have iterative aspects. Besides assessing outcomes of decisions and actions, the analytics process itself frequently requires iterative testing and experimentation to find the optimal data sources and methods for analysis and interpretation. I would also include correlation with other intelligence sources as a frequent iterative process.

The comments to this entry are closed.

My Photo
smartdatacollective.com Member


  • Copyright
    © Entire weblog by Julie Hunt Consulting, San Antonio TX.
Blog powered by Typepad