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Elmer Boutin

Excellent analysis, Julie. As one who advocates better relations between Marketing and IT, I appreciate your insight into this very important topic.

In the end, a collaborative effort must come about if an organization is to thrive. "We're all on the same team" needs to be the battle cry for those who find themselves at odds over "missions" and "roles" within a company.

Julie Hunt

Thanks for stopping by again Elmer! You are so right: when companies from bottom to top sincerely take up the battle cry of collaboration across all teams, they have a much better shot at sustained success, productivity and growth.

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