Managed services providers are finding extensive opportunities in newer technologies that hold great promise for improving business competitiveness and employee productivity. And managed services providers have many of the same challenges as vendors to find success with these new technologies:
- They must reframe the business approach to focus strongly on customers
- They must prove real value to their customers' businesses
- They have to present differentiated advantage to customers
- They have to understand that One Size does not Fit All
An exciting yet perplexing area for both organizations and technology solution providers is mobility. The opportunities – and the stumbling blocks – for comprehensively taking advantage of the broad, ill-defined and volatile world of mobility continue to be: management / governance, security and cost, while still maintaining "freedom" of mobile usage for workers.
Mobile isn't just one thing: from the multiplicity of devices complicated by BYOD, to the proliferation of innovative apps developed both internal and external to the organization. And adding to the situation: all the pieces need to work together at optimal levels – no small task for organizations of any size.
Managed services providers have a goldmine of possibilities for bundling basic mobile management services with platforms for app development, distribution and governance. Mobility is leading the way for MSPs to move from operational technologies to comprehensive services that include systems integration, consultative advisor, infrastructure re-designs – all to accommodate accelerated implementations of new technologies like mobile.
MSPs should build out 'bundles' of strategies and planning approaches as part of tailored end-to-end solutions for different kinds of organizations and the outcomes that they want from mobile adoption and use. Organizations need managed services to integrate mobile into existing infrastructure, and to enhance business processes and systems to take advantage of mobile capabilities. Managed services providers also have to accommodate accelerated mobile innovation that must constantly be folded into existing services.
The overarching rule for mobile managed services is that they're not the 'end' but an important new 'means' for accessing the processes and software technologies of the business: CRM, analytics, eLearning, knowledge sharing, marketing, customer service, and so on. MSPs must understand that 'one size fits all' won't work here. The focus should be on what works best for each organization and how it wants to work to achieve business goals.
Such new approaches to mobility services reflect the changing landscape of managed services, where the creation and delivery of managed technology services are moving from traditional mindsets and business models to the emergence of managed services providers as agile, customer-responsive, business-oriented partners. Many organizations desperately need the services of expert partners to help drive business and productivity innovation through new technologies.
Image source: IBM
This post was brought to you by IBM for MSPs and opinions are my own. To read more on this topic, visit IBM’s PivotPoint. Dedicated to providing valuable insight from industry thought leaders, PivotPoint offers expertise to help you develop, differentiate and scale your business.
About the author: Julie Hunt understands the overlap and convergence of many business processes and software solutions that once were thought of as "separate" – and how this impacts software Vendors and Buyers, as well as the strategies that enterprises implement for how technology supports the business and its customers. Julie shares her takes on the software industry via her blog Highly Competitiveand on Twitter: @juliebhunt For more information: Julie Hunt Consulting – Strategies for B2B Software Solutions: Working from the Customer Perspective