As mobile technologies grow in importance for all businesses, managed mobility services can fill a critical role to help many of those businesses manage, support – and most importantly – leverage mobility for business advantage. Mobile technologies and services will continue rapid change and variation, making it difficult for many businesses just to keep up – let alone figure out how to use mobile in different aspects of the business. The tight relationship of mobile and cloud has helped the cost-effective deployment of managed services that should be attractive to businesses.
Mobility challenges for organizations include strategically connecting mobile endeavors to the business, ensuring integrated implementations of diverse mobile technologies, keeping pace with employee-driven adoption of new apps and devices, and attacking dynamically growing security issues. The bottom-line challenge is securing the realization of enhanced employee and business productivity that positively impact business outcomes. Mobile platforms offer expanded opportunities for timely and effective workforce collaboration and knowledge sharing but organizations need serious help to make it happen.
A Healthy Market with Growing Pains
Recent reports from market research firms call out strong market outlooks for managed mobility services – although "volatility" in this market should be expected due to the diverse and constant proliferation of new devices, apps and services, and the growing complexity of mobility initiatives. Many businesses are still wrestling with the management of basic mobility, and have yet to take on larger efforts to gain more direct and measurable business value from mobile.
MarketsandMarkets has published that the managed mobility services market "could grow from $2.92 billion in 2014 to a staggering $11.05 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 30.5%". Analysts at TechNavio have shared a forecast that shows growth of the global market at a CAGR of 32.71 percent for the cumulative period of 2014-2019.
Advantages of Mobility Services
Managed services providers can deliver and support many aspects of mobile initiatives:
Consultative third-party assessment of mobility related to the organization's objectives and needs
Platform-agnostic approach to services, as well as expert support to develop, deploy, and manage mobility initiatives (devices, apps, services, processes,etc.)
Unified deployment, process creation and management across multiple mobile platforms
Help desk services and employee training
- Monitoring and analytics to generate intelligence to help manage performance and cost
When businesses partner with providers of managed mobility services, decisions can become less reactionary and more proactive in terms of the many roles mobile can play in an organization -- to work towards the creation of long-term mobile strategies. Managed services providers as mobile experts can continuously contribute updated information on future trends, new services, and additional ways organizations can benefit from mobility. Such support is much needed by many organizations that lack the time and resources to truly take advantage of and control what mobility has to offer. The key for success for managed services providers is to offer highly beneficial and differentiated services that show clear value. Mobile ecosystems of value-added services are on the rise and should be of interest to services providers.
Image source: computerbilities.com
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About the author: Julie Hunt understands the overlap and convergence of many business processes and software solutions that once were thought of as "separate" – and how this impacts software Vendors and Buyers, as well as the strategies that enterprises implement for how technology supports the business and its customers. Julie shares her takes on the software industry via her blog Highly Competitiveand on Twitter: @juliebhunt For more information: Julie Hunt Consulting – Strategies for B2B Software Solutions: Working from the Customer Perspective